For Eric Schiffer, the 99 Cents Stores is considered as a dream come true for many consumers that are hard earned on their income. Typically, most people appreciate the fact that they have a store that offers affordable prices for the public. One major accomplishment of the business is how they are able to work with the biggest brand names in the market, and still afford to sell their goods at below a dollar. The idea of the manufacturers is that when they close out products that do not sell well, they would rather sell them at a cheaper price than have zero profits.
In addition, Eric Schiffer also states that the biggest advantage that the company has to offer it clients or consumers is that they have a well-organized environment that consumers appreciate. Moreover, quality products are always present, and any item that has been deemed to be defective is easily replaced and returned to the manufacturers. Generally, most of the items that the company carries are those that have been closed out in the past. However, because of the effort of the manufacturer to transact products easily, they gain a bigger advantage by selling these items conveniently and easily at a lower price at the 99 Cents Only Stores.
The principle that Eric Schiffer applies for the business is based on honesty and integrity. This is the reason why the successful relationship between the vendor and the clients are easily maintained at all times. In fact, there are some suppliers that the store has been dealing with for over 25 years, and this accomplishment is considered to be quite a feat for such a small retailer that offered reliable products. This consistency of taking large volumes and no returns have made the store a popular and favorite retailer of major brands that include Kraft, Coca-Cola, Nestle, and 3M.
For Eric Schiffer, the economy plays a part in the process of its success. Considering the need of the public to eat and the price range that has affected the consumers’ pockets, they are offering an alternative that will ensure this quality food product that is of high quality. With only 99 Cents as the main price, they are now able to ensure that their target markets are able to save money on their purchases. Thus, even if the economy goes back up and the consumers earn well, they already have this sense of loyalty to the store that has helped them through the tough times before.